How can the Micro Environment Affect Huawei?

How can the Micro Environment Affect Huawei? Introduction: The assignment will have two parts. The first part will discuss a Chinese company called HUAWEI. The uncontrollable variables (Microenvironment and Macroenvironment) have affected the controllable variables (Marketing Mix) in HUAWEI. There are two factors affect the effectiveness of companies marketing activities: one is the company cannot control, such as political, legal, economic, cultural, geography and other environmental factors, known as uncontrollable factors, which is the external environment faced by the company; One is the company can control, such as product, price, place, promotions and other marketing factors, be known as controllable factors. The essence of markting activities is using internal controllable factors, so that external uncontrollable environment adapt to the controllable factors, and to meet the individual and the organizations goals. Kotlers said, If the company produce the appropriate product, set an appropriate price, the use of appropriate place and s upported by an adequate promotion, then the the company will be successful (Kotler, 2001). The second part will discuss three main learning points of the Marketing Game. Part 1 1.1 About HUAWEI: Huawei is a leading global telecommunications solutions provider with long-term partnerships with operators around the world.. Huaweis products and solutions is about wireless products (LTE/HSPA/WCDMA/EDGE/GPRS/GSM, CDMA20001xEV-DO/CDMA2000 1X, TD-SCDMA and WiMAX), core network products ( IMS, Mobile Softswitch, NGN ), network products(FTTx, xDSL, Optical, Routers, LAN Switch) , applications and software(IN, mobile data service, BOSS), as well as terminals(UMTS/CDMA). Major products are designed based on Huaweis ASIC chipset and utilize shared platforms to provide quality and cost-effective products. Huaweis products and solutions are deployed in over 100 countries and serve 36 of the worlds top 50 operators. Huaweis RD centers is built in many countries, such as Silicon Valley and Dallas in USA, Stockholm in Sweden,Moscow in Russia, Bangalore in India, and Beijing, Shanghai, Nanjing, Shenzhen, Hangzhou, Guangzhou in china.(1) 1.2 The Controllable Variables of Huawei The controllable variables in a company mean the Marketing Mix. In 1953, Neil †¢ Borden in the American Marketing Associations inaugural speech created a term called marketing mix and its meaning is more or less in market demand, to some extent on by the so-called marketing variable or market factor the impact, in order to find a certain market response, companies want to be an effective combination of these elements to meet the market demand, to obtain maximum profit. In fact there are dozens of marketing mix elements, Boden proposed marketing mix consists of 12 elements, known as the 12-factor marketing mix strategy, namely, product plans, pricing, brand, supply routes, personal selling, advertising, promotion , packaging, display, support, physical distribution and market research. This combination of strategies to enable people to engage in marketing, operations can be more clarity from the start in these areas, and scope of the study of marketing has done a better defined. 4Ps came along with the theory of marketing mix. These elements were summed up as four categories: Product, Price, Place, Promotion, also known as the 4Ps.by a Professor of the University of Michigan Jerome McCarthy in 1960 in his book  «Basic Marketing ». In 1967, Philip Kotler in his best-selling book Marketing Management: Analysis, Planning and Control further confirmed by 4Ps of the marketing mix as the core method. 4Ps marketing strategy since its introduction, on the theory and practice of marketing, had a great impact, was regarded as a classic marketing theory by marketing managers. Almost all managers when they plan theirs marketing activities consciously and unconsciously consider from the 4Ps theory. 1.2.1 Product of Huawei The company must follow the needs of customers, and design their products and services. The product has a large areas, it contains product features, quality, appearance, packaging, brand, service, support. Huawei offers the most complete telecom product portfolio, covering mobile, broadband, core network, transmission network, data communication, value-added services, terminals and services.(3) Huaweis corporate culture is a kind of wolf culture. The CEO of Huawei who called Zhengfei Ren has been promoting the wolf culture in the early years. sharp, aggressive, selfless teamwork are the true meaning of the wolf culture. Zhengfei Ren ueses the militarization way to management companies such as powerful labor intensity, strict management system, and ruthless survival of the fittest. 1.2.2 Price of Huawei According to different market, companies develop different pricing strategies, product pricing is based on corporate brand strategy, focusing on the brands gold content. The Price means products pricing, discounts, financing, financial leasing, limited supply. The cost advantage of Chinese companies will continue to increase, because China has a lot of cheap labor. Under the premise of increasingly popular telecommunications products, the price factor is becoming more and more important to the operators. Huawei has not been satisfied with the low-price products profits, and Huawei want to get high profits from its brand. 1.2.3 Place of Huawei Company does not directly to consumers, and it focuses on the cultivation of distributors and sales networking, enterprise and consumers. In a precise location and in a exact time, providing an accurate number of products and services.is very important to a company. Now the changing commercial environment also has an impact on the Place. The place includes location, logistics, market coverage, the Internet, mobile phones and so on. Huaweis Place can be divided into two kinds. The first channel is the sellers channels, such as in a number of target markets, set up an office directly for product sales. The second channel is a joint venture, such as joint venture with 3Com in China and Japan market, Huawei brand export products; while the Sino-Japanese outside the market, through the 3Com brand and channel marketing. Huawei uses joint venture to build the brand channel. 1.2.4 Promotion of Huawei Companies utilize promotions to stimulate consumption growth, or to attract other brands consumers, or promotion of early consumption. All these promotions are used to promote consumption growth. Promotion includes advertising, public relations, news, marketing, media, budget. Huaweis promotions also include advertising. In the international market, Huawei has been employed a veteran British advertising company to guide its release strategy for advertising the various stages of development. Huawei active attend many exhibits, and it help Huawei be well-known. Lower price than the rival bid is also an important way of promotion, 1.3 The uncontrollable variables of Huawei and effect The marketing environment is uncontrollable, and it can be divided into the microenvironment and the macroenvironment. All environments have good or bad effects to a company. 1.3.1 The microenvironment of Huawei and its effect Microenvironment is closely linked with the company itself, which includes the internal environment, marketing channel firms, different types of markets, customers, competitors and publics. The internal environment: The internal environment consists mainly of staff, funds, equipment, raw materials, market. Most Huaweis high-quality employees are highly educated. Theyre very care about to realize theirs value. Because they are highly educated employees with professional knowledge and ability, they can easily understand the customers actual ideas and know how to improve products. Through continuous improvement of products, companies can win more customers and profits. The marketing channel firms: The marketing channel firms contain suppliers, agents, marketing services agencies, banks. Huaweis marketing channel firms are constructed with sales, service partner, training partners and customers. It is a complete system. This distribution system includes first-class high-level distributors, as well as the subordinate regional agents, advanced authentication agents, the industry integrators, an agent, regional distributors, which are intended to provide customers with integrated solutions. There is no absolute affiliation among all the channel firms, and all the channel firms enjoy the same preferential policies. All the agents are relying on the products with Huaweis brand, performance, service, a comparable level of interest. Huawei has also announced the formal introduction of targeted agents sales staff sunshine mileage club recognition program, the program with Huawei in the channels of promotion of the implementation of an incentive mechanism, Huawei announced that all sales agents can participate in the club and become a club member. The sales staff sales to go through them to Huaweis statistical summary of reported orders to score points. According to the number of points, members may be from the basic member to silver members, and even be gold membership. Huawei based on their performance carry out a variety of different levels of reward. Since implementation of 2002 Sunshine business plan, Huawei partners received recognition and support of sales channels, has made great progress and future market development. Through these ways, Huaweis products are well-known. They are good for Huaweis products and promotion. The types of market: Market is divided by the purchaser and the purchase of market segmentation purposes, including: consumer markets, producers market, brokers market, government and international markets. Huaweis main objective is in the international market. New products to enter the international market, generally there are two kinds of methods: one is the first access to developed country markets, the latter access to developing country markets; the other is the first access to developing markets, then access to developed countries. Huawei is the adoption of the second way. Huawei first entered the Hong Kong market, and then into Russia, and South American markets. Huawei actively participated in the activities of major infrastructure projects, bidding for its high-quality products, low prices to win consecutive national large-scale Projects. The continuous development and changes in the market prompted the continuing reform of Huaweis products and innovation. The competitors: Company marketing activities are often surrounded by various competitors, and constraints, therefore, companies must identify the variety of competitors, and take different competitive responses. The changes of competitors marketing strategy and marketing activities the changes directly affect the corporate marketing. The most obvious is the competitors product price, advertising, promotions, changes, and product development, sales and service. Huaweis competitive environment is very cruel, and it makes Huawei continually improve its product. In addition, Huawei also pays attention to advertising, personal selling, sales promotion, public relations. The main ways are: meet with key customers, all-round contact with clients, to establish and develop with the host countrys telecoms regulator contact, to discover and develop a strong local agent or partner, to participate in various exhibitions and telecommunications forum for professional, technical exchanges with customers The publics: The publics refer to the ability of companies achieve their marketing objectives with actual or potential interest and influence of groups or individuals. It is very important to a company to do well with the public. Huaweis do a very good job with the public, establish a good brand 1.3.2 The macroenvironment and its effect Macroenvironment effects microenvironment with great social forces. It includes political, economic, social and technological. In many books, it is called PEST or STEP. The political environment and its effect: Political environment is the condition of the external political situation and national guidelines and policies in an enterprise marketing activities. Huaweis products are sold in more than 100 countries of the world. Different countries have different continental law, and they include common law, the specific laws, especially laws and regulations involved in international marketing vary widely. This makes Huawei to understand and adapt to different political environment. The political and economic close link together, and more and more countries competition has been reflected in the economic competition. Huawei cannot develop the international market without the way of political. In the early period of internationalization, Huawei complies with an unwritten rule: it is based on Chinas diplomacy direction. Huawei set up offices of the principle that countries have diplomatic relations with China. The CEO of Huawei called Ren Zhengfei explicitly mentioned: Chinas foreign policy is successful in the world, it get more friends in the world. Huaweis marketing is following with Chinas diplomatic, I believe we will be successful The economic environment and its effect: Economic environment means socio-economic conditions, the operational status and trends of economy in a companys marketing activities. Economic environment analyzes the changes in consumer income, consumer spending patterns, consumer savings and credit conditions and other factors change. The financial crisis in 2009, under the pressure and thrust, whether Europe and the United States markets can be successful in this year is more important than sales of 30 billion U.S. dollars. Huawei put their business focus on the European and American markets, and it got great success. In the august of 2009, Huawei became one equipment supplier of the worlds biggest WiMax operator Clearwire in US, and Huawei became the main supplier. The social and cultural environment and its effect: Different countries and different areas have different social and cultural environment. So a new product get into a new market, the company must understand the customers cultural and hobbies. Huaweis staff before they going abroad must receive relevant training to understand the social and cultural in the training sector, such as the differences between cultures and related products and others. But another culture, values, religion and lifestyle is not suited to them. They meet many of the problems in another country. The first one is that local people do not know much of china. A huge different cultural gap between the country and china make the local people do not understand and trust Huaweis product. This lack of understanding between cultures enables local coustomer even do not believe that China has capable of producing communications equipment. Through a variety of communication, foreign customers eliminate the misunderstanding of China. Similarly, respecting foreign cultures is also very important to win local customers. Huaweis set up Islamic prayer room for Arab customer, and get respect from Arab. The technological environment and its effect: Science and technology are primary productive forces. Each of the new technology would give some businesses to create new market opportunities, which will produce new industries, and at the same time, it also makes old industries to be affected or even be eliminated. Advanced technology is the most important basis in the communications market. Huawei has invested heavily in technology and the benefit is obvious increased. Huawei pay a lot money on researching and developing in the early period. Even in the difficult period, more than 10% of Huaweis sales revenue were used on the R D investment. Huawei employs about 30,000 worldwide, of which 48% of employees engaged in R D annual patent applications, and its break through 1000, and become the most patents company of China. Because of the thousands of patents, Huawei have ability to bargain with the worlds premier suppliers, and build laboratory to develop the most advanced products together. Huaweis technical strategy is trying their best to meet the customers needs. Through new technology, increasing R D investment in new technology, Huawei can get more market share. Part 2 2.1 The rule and introduction of the marketing game The marketing game can help us understand the market, our competitors. All the students are divided into 4 groups. Each group is a software company. All the companies make the same product which is word processing software. The potential customers can be divided into six main segments. The six segments are the modern students, the home scribblers, the harried typists, the professional writers, the high-tech managers and the concerned parents. Different segments have different requirements of the software. The market is growing every year, but some segments are growing faster than others. We also need to make advertising and make our product to meet customers needs.. Each company has a basic word processing software, and the NO. of special is 8, the error protection is 3, the Ease of learning is 3. We can pay money on modifying our product. All the firms have two channels of distribution to reach customers. The middlemen in channel 1 serve customers with a limited line of computers and computer software. The middlemen in channel 2 offer more limited service and handle larger assortments of products, they also offer lower prices. All the firms have three ways to make promotion: Personal selling, advertising and sales promotions. About advertising, there are five ways: pioneering- primary demand, direct competitive- own brand now, indirect competitive- own brand future, reminder-reinforces familiar brand and corporate. Each firm has 700,000$ as its budget. The main cost include: Product Modification, Unit Production Cost, Sales Force salary severance, Advertising, Sales Promotion, Marketing Research Reports and Interest on Loan from Bank. All the firms have four years to compete with each other. (6) 2.2 The firm of Fourstars 2.2.1 Our idea and brand First, we should think about our target market, and which segment to sale our product. We think we need to try our best to meet more and more customers needs. The other firms may choose one target market, but we can develop one mixed product. We can get more market share. The six segments can be divided into two main parts: The first part is Student, Home and parents. These three segments require the word processing software easier, and they do not need too many functions. The channels of the three segments are quite similar. The advantage is we do not need to spend much money on modifying our product, and the risk of our product is lower. The disadvantage is the price of these three segments is much lower. We cannot sure to get much profit. The second part is Typists, Writers and managers. These three segments require the word processing software more professional. They need more functions. The channels of these three segments are also quite similar. The advantage to get into these markets is the price of the product is very high, we may get more profit. The disadvantage is that we need to pay a lot of money on modifying our product, we have high risk. Finally, we decided to design a easier product, and chose the first part. We also think many brands about our product, such as fortunate stars, stars and fourstars. We choose fourstars to be our brand, because we are the fourth firms, and we want to be the sale star. 2.2.2 The four years of Fourstars The first year: We develop our new product, the new product have 10 special commands, 5 error protections and 8 functions in ease of learning. The retail price in channel 1 is $156.40 and in channel is $129.90. We also do marketing research and advertising. The channel 2 is more important to our product. We pay less money on modifying our product. We believe we will be successful. All the members of our firms are very excited. We all wait for the result. But we fall in the first year. We make a big mistake, because we product too less product, we forget to ask the output. We also lose the marketing share. We have a cold winter, but we do not lose belief. The finally winner is the true winner. The second year: The first year, we are loser. We must find the reason and the disadvantage of our product. First, we modify our product. We modify the special commands to 11, and the function of error protecting to 4. We compare our product with other firms, and we find that our product is really very perfect. We believe that we can get more marketing share, and more profit this year. The price of our product in channel 1 is $168.50, and in channel 2 is $147.84. When we get the result of the second, we still lose in the second year, but we fell very strange. The unit sale of our product is the highest of 4 firms. We have the highest sale in 3 segments. Why we lose? The teacher say something to us, we need to get more profit from our product. How to get more profit is the main thing we need to do in the next year. The third year: One year past, though we lose, we get the belief. We believe our product is perfect, and we do nothing about modifying. The only thing we should do is how to get more profit. We increase our price, and the price in channel 1 is $239.67, and in channel 2 is $205.65. We do not increase our price too much, because we are afraid of losing customers. We have 3 years experience, and we are very comfortable. We have prefect product and highest marketing share. Of course, we can be successful. The result is we lose again, but this year we are profitable. The unit sale of our product is still the highest, and we are the largest supplier in 4 segments. Because one of the firm called Micro Twos product is suit for Students. Our customers are Home, Typists, Writer and parents. We need to make changes of our product. We still make a big mistake: we give too much commission. We also need more middlemen The fourth year: This is the last year, and it is the last chance. According to our customers, we develop a new product. Our new product has 12 in special commands, 5 in error protection and 8 functions of easy of learning. We hire more middlemen and we also increase the price of our new product. We are not foolish again, we reduce the commissions.. We think about every detail. Finally, in the last year, we get the most profit of all the firms. All the workers of our firm fell very happy. We learn a lot from the marketing game. We know how to get profit. Though we make many mistakes, I think we cannot make the mistake twice. 2.3 The learning points of the marketing game According to the marketing game, all the group members learn a lot. Here are 3 main learning points of the marketing game. 2.3.1 Proper product to target market Companies need to choose its target marketing and groups of consumers. Then they can produce the proper product. The product of a company is limited, but the customers demands are unlimited. Therefore, companies only choose less market to be their target market. Monopolistic market can help company to get more profit. The 3IZNESS product is made for Managers, though the price of their product is very high, they do not have competitors, they sale very well. The famous marketing master Philip Kotler said: the target market is the part of the qualified available market (those with the interest, income, access, and qualifications for a particular offer) that the company decides to pursue.(5 by Philip Kotler) Customers are the god to the companies. Companies should have the proper, so that they can have their customers. We change our product for 3 times, the purpose of these changes is to meet the customers need. The target market is very important to a company. You have the target, then you can produce proper product. 2.3.2 The importance of Marketing research Doing marketing research is very important to a company. Marketing research can help the company make right marketing decisions. Through market research, we can find a number of new market opportunities and may develop new products to meet customers needs. We can get information about our product in the market share, we also can know much about our competitors. All these information can help the company develop new product and change market stratagem. During the marketing game, we all do well in marketing research. In the third year, our company find that the Micro Twos product is quite similar with our product, and its price is lower than us. In the fourth year, we change our product immediately. That is one main reason we can win in the last year. 2.3.3 Profit is the first The aim of a company is get more profit from the market. A company is successful or not, the sole criterion is the profit. In the marketing game, the first year and the second year, we do not get any profit in the market. It causes we have less budget in the next year. We cannot expand more market. We also learn how to gain more profit from the marketing game. Profit is an important factor for the development of the company. Conclusion Strategic marketing is the module which I studied in the university of warwick. Thank you for giving us great lectures and a interesting marketing game. I learned a lot from this module. I still remembered that the tutor of Caroline Bitch ask us questions every morning. It help me to remember what is marking, the marketing mix and so on. All the teachers can make the strategic marketing more lively and easy to understand. Reference http://www.huawei.com/corporate_information.do http://www.quickmba.com/marketing/mix/ http://www.huawei.com/products_services.do http://wiki.mbalib.com/wiki/%E5%B8%82%E5%9C%BA%E8%90%A5%E9%94%80%E7%8E%AF%E5%A2%83 by Philip Kotler The marketing game

Orson Welles Citizen Kane :: Films Movies

Orson Welles' Citizen Kane Having success the first time around is very uncommon. Orson Welles's first feature film richly realizes the full potential of excellent craftsmanship. Citizen Kane is almost indisputably the greatest achievement in the history of filming. In 1941, this film was considered by many as the best film ever made. This film is about the enormous conflict between two twentieth-century icons, publisher William Randolph Hearst and the prodigy of his time, Orson Welles. The rather overwhelming beginning of an opening sequence is still as electrifying as any in the history of movies. That tarnished sign on a forbidding black wire fence is the first thing we see in Orson Welles' Citizen Kane. Citizen Kane is a movie about perception and projection. Indeed, with the complex theme the whole movie seems to be placed in a kind of psychological trauma for the viewers. Citizen Kane is a portrait of a public and private figure that remains tantalizingly unfinished. Excellent acting was revealed for the first time as these new roles played out. Orson Welles was a director ahead of his time and his portrayal of Kane shows his acting ability. This film is one of the first films to rely heavily on style and visuals, Citizen Kane uses camera, lighting, and set techniques to show Kane's rise and fall from power. The movie as a whole -- though as artistically satisfying as a picture can get -- also leaves us with certain unexplicated pieces of Kane's life that only we, as viewers of Citizen Kane, can put together for ourselves. There's no doubt that Citizen Kane is a great movie. It is a pioneering film that forever changed film making. Its plot is one of the most creative and original in all of movie history. Citizen Kane is a brilliantly made film. I can't really take the full impact of it because it was made in 1941, and all the film techniques Welle's used, are used frequently today. Nowadays, a film has to be emotionally involving and have an original plot to get recognition. But back in the 40s, no one had ever seen some of them before, and so it was new and original. Conversely, the film features rapid montage sequences permitting sudden ellipses of time and space for the first time. This was a special technique that Orson Well used time progressing. Opening and concluding with the famous NO TRESPASSING sign outside of his palace, Xanadu, the film depicts newspaper giant Charles Foster Kane's economic and spiritual rise and his eventual

Memory Recall History

Bibliography Cherry, Kendra. â€Å"Memory Retrieval: Retrieving Information from the Memory. † About. com Psychology. The New York Times Company, n. d. Web. 22 Sept. 2012. Holladay, April. â€Å"How Does the Human Memory Work? † USA Today. WonderQuest, 15 Mar. 2007. Web. 24 Sept. 2012. Mastin, Luke. â€Å"Memory Recall/ Retrieval. † The Human Memory. N. p. , 2009. Web. 22 Sept. 2012. Miller, Greg. â€Å"How Are Memories Stored and Retrieved. † Science Mag. AAAS, 1 July 2005. Web. 22 Sept. 2012. Mills, Kristen L. and Heather K. McMullan. â€Å"A Study of Short-Term Memory Recall with Pictures, Words, and Pictures and Words Presented Together. † National Undergraduate Research Clearinghouse Site. Missouri Western State University, 22 Apr. 2004. Web. 22 Sept. 2012. Memory Recall Memory recall occurs when you access information stored in your brain without being cued. This occurs when you are remembering simple things or taking a test. Two other types o f memory recall are recollection and recognition.Recollection is when you remember partial information. Recognition occurs when you identify information after experiencing it again (Cherry). Memories are stored into your brain using medical temporal lobes, MLT (Miller). The job of MLT is to make memories using neural activities that are created in response to the senses (Mastin). Another part of the brain that helps with memories is the hippocampus. The job of the hippocampus is to contain the new memories in the long-term or short-term memory (Holladay).One way of experimenting with memory recall was performed by Missouri Western State University. During this experiment people were given cards, some had just words, some had just pictures, and some had words and picture. These people were given a short amount of time until they were quizzed to see which group remembered what was on the card. The group that filled out the most information was the group that was given the words and pi ctures (Mills).

Pride and Prejudice Essay

1. What is the decisive moment that causes Lizzy to not only change her mind about Mr. Darcy but fall in love? The decisive moment that causes Lizzy (Elizabeth) to not only change her mind about Mr. Darcy but also fall in love with him took place during her visit to Mr. Collin’s home on the Rosings Park estate which is the family estate of Darcy. On the three occasions that Elizabeth and Darcy meet during this period, Lizzy was exposed to certain truths about Darcy that made her change her mind. First, Darcy’s proposal of marriage completely took her off-guard. Although she refused his proposal, Lizzy was nonetheless impressed and flattered by the fact that Darcy had loved her all these months. Second, the letter that Darcy gave Elizabeth cleared many of her misconceptions and prejudices. She understood from Darcy’s account why he had created a distance between Bingley and Jane, and about his own reasons for disliking Wickham. It was Darcy’s letter that helped her see the reality. He had doubted Bingley’s true feelings for Jane as he had seen his friend fall in love on several occasions before. Darcy didn’t want the Bennet family to feel disheartened by any adverse change in events. So before Jane could get too much involved with Bingley, Darcy thought it right to take Bingley away so that later she doesn’t face a heartbreak. As far as Wickham is concerned, Elizabeth realized after reading Darcy’s letter that he had very genuine reason to despise Wickham. Wickham had tried to seduce Georgiana and tried to elope with her when she was just fifteen years of age. No brother can tolerate such advancement towards one’s sister. Later in the novel, when Darcy helps Elizabeth in finding her sister Lydia who had eloped with Wickham, Lizzy came more close to Darcy romantically. 2. Pick two of the romantic poems studied by two different poets and compare how the romanticism compares to â€Å"pride and prejudice†. Two of the greatest Romantic poets in the history of English literature are P.B. Shelley and John Keats. Shelley’s â€Å"To A Skylark† and Keats’ â€Å"Ode to Autumn† are jewels that adorn high romanticism. Romanticism as reflected in these two poems speaks of the ideal versus the real, imagination, subjectivism, poetic creation, change versus constant, and many other traits of romanticism. Of all these traits, the most common quality between these two Romantic poems and Pride and Prejudice is that of ideal versus real. The novel deals with the issue of marriage. Elizabeth and Darcy’s marriage is the ideal and perfect marriage amongst all the seven marriages shown in the novel. Their union shows that the ideal bond is between two people of equal standing. Physical appearance is not the right parameter to judge a person, as shown through the marriage of Wickham and Lydia, the most unsuccessful marriage in the novel. The series of events that lead Elizabeth and Darcy to analyze and study each other’s nature and personality, eventually bring them closer. Theirs is not a case of blind love and that is how all marriages should be. A marriage is successful only if it takes place between like-minded people. Idealism, an important trait in ‘To A Skylark’, can be found in the marriage between Darcy and Elizabeth. The optimism of ‘Ode To Autumn’ where Keats says that â€Å"If winter comes can spring be far behind†, can be traced in Pride and Prejudice in the way Darcy and Elizabeth finally unite despite their initial prejudices. 3. How does the realism of â€Å"Flaubert† go against the romanticism of both Austen and the poets? Flaubert’s realism was in reaction to the high Romanticism of late 18th and early 19th century in England. The realism that was practiced by Flaubert negated the idealism of Romanticism. In the novel ‘Madame Bovary’, Flaubert shows how the romantic notions of an ideal marriage in the mind of a country woman led to her downfall. Unlike the idealism that helped Elizabeth find her ideal suitor in Pride and Prejudice, in Madame Bovary the same idealism backfires. Thus, Romanticism of Jane Austen, Keats, and Shelley do not hold true in case of Flaubert’s realism. 4. We covered both realistic and romantic artwork pick two pieces from each (2 romantic and 2 realistic) and relate whether the (bennett’s), (emma bovary) or (charles bovary) would have this piece on their wall and why. Four pieces of art and three choices as to where to put them.(no pavilion at Brighton). The Bennets would put up Fuseli’s Nightmare and Thomas Cole’s The Course of Empire: Desolation because both these artworks depict high romanticism. Both Mr. Bennet and Elizabeth are intellectual beings, who love to read classics. So they would prefer more imaginative artworks such as Nightmare and The Course of Empire: Desolation. Emma Bovary would prefer J.M. Millet’s The Gleaners for in her young days she is full of romantic notions of love and marriage. Moreover she is a country girl, so the picture of gleaners working on the countryside farm would appeal to her. Charles Bovary represents the world and characteristics that is abhorred by Emma. He is unimaginative, unintelligent, stupid, and naà ¯ve. He would probably put up a picture that is as realistic and mundane as Bonheur’s The Horse Fair.

Low cost strategy

As Jet Blue manages growth, the airline must also standardize many other things it does to avoid starting from scratch every time. For example, JetBlue has developed a checklist of what has to happen whenever it enters a new market. Everyone involved has access to the list on the corporate intranet. Each department sees what has been done, what remains to be done, deadlines, problems. Currently, the checklist makes launches that occur months apart more predictable. But before too long, it'll make simultaneous launches, unthinkable early on, manageable. JetBlue adopted a strategy for effective cost control by identifying and eliminating all unnecessary expenses and concentrating on providing high quality services to its passengers. Towards this end, it adopted a number of innovative measures on the planes such as: not serving food, point-to-point flights, and quick turnarounds. It also made effective use of advertising to position itself as a fun airline. JetBlue's innovative operational model helped it succeed at a time when the major players of the airline industry were crumbling. These activities and efforts are noteworthy and also improve efficiency, which will be critical in the years ahead as JetBlue tries to offset rising costs for aging planes and more-senior employees. And low costs remain an obsession. JetBlue's reservation agents, for example, work from home rather than in an expensive call center. At the same time, Neeleman is looking to widen profit margins again. A new 100-seat regional jet fleet being added next year will tap relatively uncontested — and so more profitable — markets. One of the latest tools designed to help JetBlue as it grows is an â€Å"operational recovery system.† During any disruption — weather that grounds some flights, for example — it allows planners to select various goals before rerouting planes. No canceled flights or delays beyond three hours? The software produces a solution and calculates its cost. It factors in each plane's maintenance and fuel needs, and the flight crew's experience and availability within FAA rules. With the current fleet of 57 planes, the program is a perk. Down the road, with 100 or more planes, it will be indispensable. (for more details, see the http://www.fastcompany.com/magazine official site)

Human Resource Management (HRM) Essay Example | Topics and Well Written Essays - 500 words

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